Celebrity Endorsement

            The celebrity endorsement I chose to look at was Reese Witherspoon, supporting Avon Cosmetics. This is probably one of the more intense or serious endorsements. Avon went so far as to name Witherspoon its “Global Ambassador” in 2007. Usually celebrity endorsements are simply an athlete, actor, or some other well-known person, doing a TV commercial or two. Few companies have given their endorsers a title with the endorsement. Obviously there are some tasks and goals that Reese Witherspoon must meet to maintain her “status”.

            Honestly I think Reese Witherspoon is a very appropriate candidate for an endorser, in some sense. She has probably used Avon’s products before and knows how well they work. From this viewpoint, a customer, Witherspoon would be as knowledgeable as any other consumer. She is well known and people would respect her opinion, so I think people would take her recommendations into consideration. One aspect that Reese Witherspoon might not be as well informed on is the medical part of this product. She might not know or understand the good or bad health affects of Avon merchandise. Only doctors or health professionals would know enough about the subject to inform the public properly. That being said, in some sense Witherspoon is completely qualified to endorse this product, but in other aspects she might not be qualified enough to be telling people about the product.

            I think this type of endorsement will have the desired affect. People who would buy this product are most likely woman and Reese Witherspoon is a very respectable woman in the media. She is a mother, wholesome actress, and supports good-hearted organizations. I honestly think many woman respect her opinion over many other well known actresses or athletes. When people see her on TV or at press conferences, supporting this product, I think they will trust her judgment. 

Universal Healthcare?

            The topic I decided to take a closer look at was healthcare in America, specifically universal healthcare. The first article I chose to read was “Obama’s Health Care Quackery” by Shikha Dalmia. She was opposed to the idea of universal healthcare. The second one was in favor of the topic, “Healthcare Reform” by Marcia Clemmitt. I would say I have to agree with the second article more than the first. Dalmia just gave her opinions about the subject and was saying what she thought President Obama should do. She had some concrete facts, but none that really were that convincing. “Healthcare Reform” by Marcia Clemmitt used a lot of very persuasive facts and statistics. She used numerous graphs and tables to support her claim. Don’t get me wrong Clemmitt definitely put in her own opinions, but she defended her claim with facts.

            Honestly my opinion hasn’t changed after reading these two articles. Before I had read either of the periodicals I thought universal healthcare was the best option for this country. My opinion probably didn’t change because the opposing viewpoint, to my own, didn’t develop a good enough or persuasive enough argument to convince me otherwise. Not enough facts or evidence were provided to disprove my thoughts.

One argument that neither of these articles really brings up is the argument of preventive medicine. The side for universal healthcare would make a case that by establishing universal healthcare people will go to the doctor before their health problem gets too costly. People will go to the doctor sooner because it won’t cost them any money to make an appointment or even have a procedure done, unlike our current healthcare system where it could cost them a ridiculous amount of money to have a doctor’s appointment or have a small procedure done. The side opposing would say that by making everything free, people would take advantage or the system and over use drugs or have unnecessary procedures done. As most people can tell there are many arguments that don’t have black and white answers. This is why this is such a tough issue because there is no easy or clear-cut solution.

Carepackage Demonstration Speech

The demonstration speech I gave was on making a care package for a college student. I thought my demonstration was very relevant to the class because, as explained in my speech, my audience was all college students and they all probably have friends that go to different colleges and want to send them a little something to remind them of home. While watching me speech I noticed a few things that I did not do well. My body language wasn’t very good or appealing to my audience because I swayed a lot. Also I did not have much eye contact with the audience. I was often looking at my paper or visual aids I had placed out. I would say that I had a bad delivery overall, which brought down the effectiveness of my speech. Some things I did okay were my volume and pace. I could always hear and understand what I was saying. I also did have hints of enthusiasm here and there, but not enough to keep the audience interested. The main things I did well involved my content and visual aids. I explained my purpose well in the introduction. The information was good and I presented the steps in a logical order. However my conclusion was a little rushed, probably because I was so nervous. My visual worked very well with my speech because then I could show how to exactly pack a care package. Overall my effectiveness was not very good. There was little to no interaction with my audience. I think my effectiveness could have been a lot better if my delivery would have been stronger. That was the biggest downfall to my speech. If I could have relaxed more and not have been so nervous, I think my speech could have gone a lot better.

Healthy Neighborhoods Are Surrounded By Healthy Choices

The article I chose was “Availability of fresh food, exercise linked to healthy living” by Stephanie Hemphill. One really interesting point that this article brought up was there are nearly twice as many fast food restaurants in black neighborhoods as compared to white neighborhoods. I was shocked that there were that there was that big of a difference in ratios when it comes to race. This obviously also has to do with income level because white neighborhoods will tend to have a higher income than a black neighborhood. Another point that was brought up was that the availability to exercise greatly affects the health of the community. When they brought up this point I was expecting them to talk about how cities have more gyms or workout facilities, so those people would be more in shape. However this article makes the argument that neighborhoods with more bike paths and hiking trails will likely have better exercise opportunities for its occupants. This actually does make quite clear sense to me because people who can enjoy their exercise while biking or hiking and enjoying nature will likely exercise more, versus someone who just runs monotonously on a treadmill for a hour or so.

            An article that relates to this above article “Healthy neighborhoods can reduce the risk of diabetes” by Dr. Ayala Laufer-Cahana. Obviously diabetes is a huge health concern with our society. This type of disease can cause life-long problems. This article strongly agrees with the point the original periodical is trying to make. Dr. Laufer-Cahana agrees that better food choices (less fast food and more supermarkets) causes a healthier overall lifestyle. If people really think about it this makes complete sense. I would like to say most people would choose the healthier choice if it was as convenient as the less healthy choice; however it often takes about a half hour or more to cook a healthy meal, while an unhealthy meal is only five minutes away. It’s up Americans to decide which is more valuable, their health or their time. 

Does Benecol Really Lower Cholesterol?

When first hearing about the product Benecol, which is a type of margarine aimed at lowering cholesterol, I was very skeptical of it. I never thought it would work, because how can changing one tiny part of your diet change your cholesterol level that much. Being as skeptical as I was, I went on the do some research to see what the experts say about Benecol.

The first article I found on this product was one by Beth Brophy and David Schardt from Nutrition Action: Health Letter. They looked through the case studies and decided that this product did help lower cholesterol by about ten percent, but there were still some unanswered health questions to be answered. This article is still unconvinced about the products safeness, but thinks that it has been much better tested then other foods and thinks it’s fine to use as a supplement to margarine, 

Another article I read was one from the  New York Times. This source once again agreed that Benecol was proven to lower cholesterol to some extent, but there could potentially be some serious health risks going along with it. The New York Times thinks the health risks greatly outweigh the health benefits so they do not recommend using this product in your daily life or at all for that matter.

Honestly I think this product has been proven to lower cholesterol, but more importantly it has not been proven to be safe. In saying this I would not recommend this product to anyone. I think there are much better alternatives to lowering a person’s cholesterol. They could exercise more, eat less fatty foods, or take some form of medication. Obviously all of these things have their own inconveniences and aren’t as simple as changing the type of margarine you use, but I would much rather take the safer, more inconvenient path, than the more convenient less safe path.